2009 Posts

Check here for posts from 2009 on audience development and marketing, cultural planning, feasibility studies, and more.

2010 Posts

Welcome to the New Year! May it be a good one for everyone.

We’ll be exploring opportunities and issues on topics including strengthening cultural institutions, cultural planning during rapidly changing times, feasibility analytics, measuring the impact of cultural programs, building audiences, and much more. Subscribe to be sure not to miss a blog post.

December

Creativity, jobs, employment, the creative economy, cultural districts, cultural plans

November

Stay tuned to the November posts for thoughts on arts facilities, arts marketing and building audiences, branding and building interest in cultural destinations, cultural policy and planning, and more…

April

This month, we’re following the themes of renewal and rebirth. What, do you think the arts aren’t going to make it? Come on. Let’s believe in the future. You can do it.

This month features a series of white papers that focus on making success happen. Click on Arts Marketing 09. Enjoy! It works.

March Posts

This month….cultual policy and new business models!

January 2009 Posts

Check out the latest posts on the arts industry and the challenges we must face in today’s economy.

Click on December to the right on your screen for Louise Stevens’ most recent posts.  If you have specific topics you’d like us to address, leave your comments below!

Documents to Share

Use these tested tips to boost your audience development capacity during recessionary times!

audience-development-in-a-recession-economy1

Try out part of the ArtsMarket Audience Development Diagnostic (c), a tool used by hundreds of arts and cultural organizations of all sizes to stimulate planning and improve marketing capacity!  

artsmarket-audience-development-diagnostic1

Interested in cultural planning? Check out this popular white paper that clearly explains how cultural planning outcomes have changed! Use it to guide your own cultural plan.

the-new-metrics-of-cultural-development-planning<

For artists who want to master marketing!  This sample from the the ArtsMarket diagnostic series helps guide individual artists to marketing success.  Try out the first section.  

artist-marketing-diagnostic

About

Welcome to ArtsMarket On… I hope you find this a useful blog to add to your monthly “must read” list. The blog goal is to provide insights and reflection, to share trends and tips that matter to professionals in the arts, cultural and creativity fields, and to stimulate dialogue that can benefit the field. If you like what you read, my hope is you will pass the blog post along to your friends and colleagues.

I’m Louise Stevens, and I started ArtsMarket, Inc. in 1982. Artsmarket is a consulting and research firm that builds audiences for the arts, cultural, and entertainment field and facilitates cultural development. Since 1982, ArtsMarket has worked with thousands of nonprofit cultural organizations, foundations, government agencies, developers and corporations to strengthen institutions, create cultural facilities, envision and evaluate funding programs and specific initiatives.

As a consultant/research analyst, I largely divide my time between two pursuits I find equally important: building audiences and participation for arts and culture; and guiding the development of strong, fiscally stable, lasting cultural development initiatives.

Within audience development and participation, our work includes highly detailed data mining and analysis, using this to market effectively and build new audiences. This behind the scenes analysis, coupled with our strategic experience in marketing implementation, has never been more important to the arts field than in this time of wallet-watching consumers coupled with lean nonprofit marketing budgets. Our audience development work also includes planning and impact evaluation of outreach, education, and new programs to reach and involve newcomers to the arts.

Our cultural development guidance includes cultural planning for communities, counties, and states, facility feasibility analysis, conceptualizing and planning for cultural district development, development and redevelopment projects that include arts, cultural and creativity elements. We also work directly with foundations, business leaders, and government agencies to evaluate the impact of funding for cultural ventures, and to shape new funding strategies that can provide lasting strength for the cultural fields. We lead strategic planning for cultural institutions and nonprofit organizations, and often tackle customized analysis concerning specific issues or objectives on behalf of our clients.

We do a lot of research to support our work, including data mining, appending and tracking; surveys; focus groups and intercept interviews; mapping; trend and comparative analysis, statstics measurements, and consumer observation.

Over the years, we have learned a lot from our clients and their ventures. This blog is our way of passing along some of that learning. Please share your comments in response. And thanks for reading!

Find us at www.artsmarket.com.